Hi, I’m Ilena.
I help consumer, retail, beauty and lifestyle brands identify their biggest digital opportunities and turn them into real, commercial growth.
With more than 10 years of experience inside global and local brands, I bring together strategic thinking, commercial understanding and hands-on execution to help businesses grow in a meaningful and sustainable way.
How I can help your business grow.
From strategy to execution, I support brands across the digital ecosystem to unlock new opportunities and drive real results.
E-commerce
Improve the customer journey, conversion and commercial performance of your online business.
Digital Growth
Identify the biggest opportunities and build a clear, prioritised growth plan.
Customer & Retention
Build stronger CRM, loyalty and lifecycle strategies that increase repeat business.
Marketing & Content
Make your performance, content, social and agency ecosystem work harder.
Partnerships & Affiliate
Build affiliate, creator and strategic partnership programmes that drive growth.
New Revenue Opportunities
Explore new channels, propositions, partnerships and digital ideas.